The Impact Of Consumerisation On Network Capacity


IT consumerisation is not a new phrase. The tendency for new information technology to emerge first in the consumer market and then spread to business and government organisations has been a trend for years. Business applications continue to mimic the social and mobile traits that define the consumer technology market.

While IT consumerisation continues to evolve the way workers engage with applications and each other in the business world, it has also increased the demand for reliable and efficient network performance. Here are three examples of how IT consumerisation has impacted the network world:

1. Increased Collaboration = More Traffic

I first heard the term “systems of engagement” while working on a presentation with Geoffrey Moore, technology consultant and best-selling author of “Crossing the Chasm and Dealing with Darwin”.

He explained how traditional business applications (or systems of record) – whose primary tasks were to record transactions such as orders and debits/credits – were now being augmented with new collaboration tools intended to create a social layer that brings IT consumerisation customers, vendors, and employees closer together in the value chain.

Basically, business applications were trying to capitalise on the collaborative benefits of technologies like Facebook and LinkedIn.

While organisations continue to adopt tools such as Yammer and Chatter, in the workplace, one thing is clear: systems of engagement spotlight the importance of a well-functioning business infrastructure whose network can handle the exponential increase in traffic and information flow required of collaborative applications.

2. Personal Devices = More Monitoring

We get it… BYOD (Bring Your Own Device) is a big deal for network admins. Not only for security, support, and privacy reasons, but also because of the added stress it places on the network. Mobile devices are bandwidth hogs that are increasingly geared towards media consumption. Wireless resources must be monitored and network capacity properly allocated to ensure delivery of business-critical applications and quality of experience for end users, regardless of device type.

3. Accelerated Innovation = More Unknowns

More than anything, IT consumerisation has accelerated the pace of innovation. Employees and customers alike expect everything faster, better. New technologies sprout up on a seemingly daily basis. They create ancillary technologies that become necessary to manage tools and information (think HootSuite as a tool to manage multiple social sites).

Businesses have largely embraced agile development cycles to quickly respond to changing market forces and keep pace with customer demand. This rapid rate of change forces network admins to deal with emerging technologies, and their pitfalls, on a continual basis. New devices, new protocols, new virtualisation practices and more new data.

The Conclusion

More than ever, the phrase “the network is the business” rings true, not only for Service Providers and Telco companies, but for all enterprises and government agencies. IT consumerisation has ushered in an era of increased network traffic, a greater need for monitoring quality of experience, and now more than ever – technology unknowns. Simply stated – IT consumerisation has enhanced the need for modern IT performance management solutions that can help organisations monitor, detect, and avoid performance events before they impact the business.

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Sean O'Donnell

Sean O’Donnell is SevOne’s director of sales for EMEA. With over 10 years of industry experience, Sean is responsible for driving the expansion of the business as it continues to grow across this region. Sean has fulfilled a number of senior management roles in his career, notably within EMC Europe Limited where he headed up a re-building and growth operation for the IONIX business unit within the EMEA market place. In a 5 year career with EMC, Sean distinguished himself by constantly over achieving targets with notable wins in both Service Provider and Enterprise customers.