The New Tech Advantage

New Tech Advantage

Every day new technologies for the home and office are launched. With all the new gadgets out there, it can be hard to keep up with what’s happening next. Just last week Apple Watch launched and its entry into the burgeoning area of wearable technology received a great deal of media hype. The tech community questioned whether the gadget has the features and usability to drag the entire category into the mainstream.

All too often, we see new technologies hailed as revolutionary – be that emerging consumer wearables, retail technologies redefining the supply chain or data management platforms seeking to streamline business processes. From a business perspective, it is always important to be aware of new tools or gadgets being hailed as revolutionary. However, when organisations are looking to invest in game-changing tools that promise superior efficiency and usability, understanding which technology will deliver the best business results is a necessity.

Decide Your Business Priorities

PwC recently reported in its, “2015 Digital IQ Survey” that the top three technologies for businesses this year are likely to be cybersecurity (69%), private cloud (61%), and data mining and analysis (54%). The analysts went on to say that “These top-three bets are important technologies that many businesses need—but they may not distinguish you from the competition.”

The real winners won’t just be companies that implement new technologies simply because they are in fashion. Business leaders know that real success is all about business results—not fickle trends. In fact, some of the most significant technological innovations for business aren’t flashy, or even that obvious – some technologies are running silently and delivering real value for the business behind the scenes.

Tech Innovation Starts In The Back-Office

Leading organisations are looking for ways to achieve competitive differentiation – whether that is investing in delivery drones, click-and-collect or even new forms of mobile payment. However, picking the right technology boils down to working out what your business needs. Most importantly, businesses need to consider that stylish new technologies will only work with the best back-office processes supporting them. No matter what innovation your company is testing, sustaining accurate data, efficient processes and rapid outcomes will always be front-of-mind.

When organisations want seamless process management, back-office automation can support the integration of new technologies by offering greater visibility and improved business collaboration. In the same way that the Industrial Revolution led a change from reliance on slow, manual effort, to building streamlined, automated assembly-line processes, automation has revolutionised traditional back-office business activities – and early adopters have already made significant progress.

Leading retail data analysis company, Dunnhumby, uses process automation to easily handle growing data volumes and provide world-class customer service. Meanwhile, FortisBC, Canada’s largest private utility company uses process automation to accurately and efficiently deliver more than 50,000 bills to its 1.1 million customers every day. For both these organisations, seamless business and IT processes have been central to eliminating manual latency, error, and ultimately achieving confidence in business results across the entire enterprise.

As businesses look to gain competitive advantage throughout 2015, investing in tools and technology that will support business aims will be essential. The most successful CIOs will be those that promote accurate data, efficient processes and rapid outcomes in their organisations rather than risking investment in over-hyped trends.


Neil Kinson is vice president, EMEA, at Redwood Software.