The power of consumerisation is huge

Consumerization of IT is a mega-trend and is fast becoming a tidal wave. The notion that employees don’t want devices, software and a user experience in the workplace that are in any way degraded from those they experience as consumers has now hit the main stream media.

Two separate articles, one in the Economist and the other in the NY Times – describe this trend that we have long identified at TOA as we track mobile usage of our application.

Employees are no longer willing to compromise on what, in today’s world, are basic, cheap and available tools. They no longer agree to relinquish the fantastic user experience that they have at home for a deteriorated one in the workplace – and that is shifting the balance of power of decision making on devices and softwares away from IT departments and CIOs.

Employees are voting with their fingers and forcing IT departments to think mobile, to think web and Cloud, to think advanced, state-of the-art software, ease of use and accessibility and to let go of some age old patterns and beliefs and their closed mentality. A new generation of IT people is embracing this rather than rejecting it.

And I believe that with the launch of Apple’s iCloud, this trend will only grow, as employees become familiar, and comfortable, with the idea of the ‘Cloud’, they will expect and push more Cloud-based services on their IT departments too.

Just as we see employees now bringing their iPhones, Androids and iPads to work, regardless of what IT says, we will see employees using Dropbox and iCloud and Google Docs and a whole plethora of web-based software services – regardless of what IT says.

The power of consumerization is huge and it is all for the good – good for the employees, good for companies, good for technology and innovation and, mostly, good for customers.

Yuval Brisker is a Co-Founder and the CEO of TOA Technologies. He is a passionate technologist, a customer service advocate and the thought leader behind TOA’s unique focus on the Customer Experience through Customer Appointment Management. Before founding TOA, Yuval had extensive experience establishing, growing and managing various technology related ventures, at MaxBill, an international Telecom Billing software vendor based in Israel and Visual Information based in New York. Before founding Visual Information, Yuval practiced architecture in New York City.