The Smart Phone Wars: A New Hope

Within the next month the BlackBerry Torch, the Windows Phone 7 and the Nokia N8 will be released to the general public. All three phones are designed to eat into the dominance of Apples iPhone and Googles Android platform and the question is whether any of the three will be successful enough to make inroads against the might of Apple and Google.

From a business perspective, both Microsoft and Nokia have been historically strong but their market share have weakened lately, however RIMs BlackBerry devices have seen continued success within the business market.

Many people do question whether businesses need a BlackBerry phone to try and compete with the iPhone and Android as typically businesses want their Smartphones to access to their business applications on the move, great battery life, ease of use and reliability of the phone in general.

In fact, all three phones (Nokia N8, Windows Phone 7 and BlackBerry Torch) do have something in common their new features and capabilities are primarily designed to attract consumers away from iPhone and Android and extending their business specific capabilities seems to be second place with more modest changes apparent in all three devices. The iPhone and Android went the other way first launching consumer devices and later adding business capabilities.

Granted, the Windows Phone 7 will be able to edit SharePoint (Microsofts web portal technology) documents on the fly but there is no Unified Communications software capability for Microsofts own Unified Communications products available at launch. In fact, most of the new features of this phone are around consumer multi-media capabilities and consumer software applications linking the phone with Microsoft Live Microsofts consumer web platform.

The Nokia N8 is powered by the new Symbian 3 software and does have the Unified Communications software pre-installed which is a boon for businesses wanting to use Microsofts Unified Communications Technology and also has improved multi-tasking another business feature, however many of the new capabilities are targeted at the consumer such as improved graphics, multi-point touch and multiple home screens.

The BlackBerry Torch 9800 runs the new OS 6 and again has many improved consumer features such as an improved 5MP camera and integrated social networking and although it features a slide out qwerty keyboard, the touch screen interface features heavily.

It will be interesting to see whether the power of Apples iPhone and Googles Android brands will win over the new advanced features of these three new devices.

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Mark Seemann is CEO of Synety and brings with him over 14 years experience in implementing disruptive technologies within the Internet and Telecoms sectors. He is responsible for building three successful Internet and Telecoms companies during this time and has been intrumental in driving turnarounds and various company acquisitions. Mark has been directly responsible for various technical innovations including the UK's first telecom web contorl panel and patented VoIP technology now owned by Cable & Wireless.