Whether you are looking to buy a new piece of technology – maybe an all in one printer or perhaps a new LCD television – where do you look first? The internet, of course! According to Forrester Research, e-retail spending is expected to increase by 62 percent in the year 2016. The same report states that much of the growth is attributed to how online retailers have improved their websites and services. With these undeniably growing statistics, is your ecommerce site ready for this flood of online sales? Check out these few handy web design tips to help you increase your bottom line.
1. Beautiful products and a beautiful layout are a must
The simplest way for you to come up with a majestic layout is through the use of beautiful materials. The ecommerce storefront must focus on designing a web platform that serves your merchandise. Users are interested in your products and services, so don’t be afraid to show them off with the best photos. Layouts build around enticing and stylish images do best when they are relatively minimalist. Don’t just implement a design that competes with the products you are selling.
2. Make it easy for customers to find products
Whether you believe it or not, the biggest reason why consumers won’t buy something on an ecommerce site isn’t because of pricing, lack of buying intent, or poor customer service. The biggest reason why many ecommerce sites fail is because shoppers cannot immediately find what they are looking for. A good web design caters to the various user needs in a unified interface. There are users who already know what they want, and you need to help them find what they are looking for in a short period of time. Some users need more hand-holding, while others casually browse.
3. Install clear “Call to Action” tabs
You would want your Buy Now, Order Here, and Download Here buttons to be placed before the first 600 pixels of the web page. These buttons should ideally appear on every page of your website. Every page should lead consumers to an action such as downloading an ebook, purchasing a product, or signing up a form. There should be defined goal and clear result to every product on your webpage.
4. Don’t forget mobile platforms
Mobile commerce is one of the rapidly growing activities in the Internet. And by the year 2015, mobile commerce is expected to rise, from 700 million USD to 77 billion USD. There is no smarter way to gear up for this coming surge in mobile shopping than by preparing your website. Make sure you pay attention on how your website looks on mobile platforms. Make sure it looks optimized, neat, and easy to navigate.
5. Produce well-crafted product descriptions
The best product descriptions are those that have around 75 to 200 words. Details should be readily posted on the site, including size, weight, and shipping of the product. Specific information such as clothing size and compatibility of replacement product should also be included. For instance, if you are selling an all in one laser printer in your office depot site, make sure you include all the important features of the product – all the information about its faxing, scanning, and printing capabilities, and all the relevant technical specs – as well as how long shipping will take. You don’t want your potential customer to go to another website to find out more information about the product you’re selling – you might lose their business to a competitor!