As everything begins to fall into place with the building of your online business, you’re going to start looking at future steps. For instance, as you begin to code your site and as you begin to test your pages to see how everything looks, you’re also going to wonder about ultimately trafficking this site and how it will be ranked amongst the competition. Some people have no idea how to do this. Others do know, but they would rather invest in an SEO company.
Is an SEO company something you should invest in? Well, while there are reputable, trustworthy, affordable companies out there, the fact of the matter is that most of them are exactly the same. They overpromise and under-deliver habitually, and the end result is that you’re paying a lot of money for nothing but a bad reputation. You should always avoid using these scam services.
1. They All Lie
This is a simple fact. And while it may be unintentional in some rare cases, it doesn’t change the fact that if the end result is a failure, the promise was a lie. There are no two ways around that. If any service promises so many thousands of unique visitors and other outstanding claims, you can be sure of one thing: It’s not going to happen!
2. Black hat techniques
How do these services get anyone to visit your site? Well, you can be sure that it’s not organic. They steal mailing lists. They spam people. They provide illegal links. They do everything they can just to get the traffic and the end result is that your personal reputation is going to be trashed in the construction of a base.
3. The Cost
Even the less expensive of these guaranteed services is going to end up costing you hundreds of dollars. What’s worse is that these services have hidden charges. Once you’re locked in, they will tell you that they only provide one or two of the things they promised you from the start. The only way to get the full package, of course, is to pay more money. And after that, surprise! You have to pay more to get what was promised from the jump.
4. Wrong Market
Most of these services are not going to waste time specifically targeting your market. They’re going to target any and everyone. The idea is to get people to visit your site. That’s it. They’re not going to craft some special SEO for you that gives you a competitive edge. They’re going to ensure you receive a small influx of traffic so that you pay them more money.
5. It’s a Waste
By reading a few articles and by taking a few hours a week to do a few little things, you can have better long-term results without damaging your brand and without having to perform black hat techniques. You can grow something organically and be proud of the results. In the end, you can rejoice in the fact that you didn’t waste your money.
These guaranteed services are scams that are legal for some reason. SEO is important for your site, but it is not important that you hire a company to handle the steps for you. If you need someone who knows SEO, you can reach out to an outsourcing site. But avoid these large companies making guarantees.