When Twitter launched promoted tweets earlier this year , the plan was to roll them out gradually in various places. First we saw them in search on Twitter.com, later in search through Twitter’s partners, and now they are coming into the user timeline. Initially, this is being tested with HootSuite.
The idea is to see how Twitter users react to and engage with promoted tweets in the timeline so they are displayed in a way that’s both useful and authentic to the Twitter experience.
During this testing period with HootSuite, Twitter will experiment with where and when promoted tweets are shown in the timeline. Not all HootSuite users will see them and those who do may see different ones in different places in their timeline.
Similar to Twitter’s promoted account recommendations, this new function will use several signals to determine a promoted tweet’s relevance to each user, including the public list of whom they follow. Twitter says it will expand the rollout only when they’ve got the user experience right.