Video Conferencing: A Look Into The Future


It’s not uncommon today to see age old technologies being improved. We’ve come a long way from the humble letter and telegram; now phone calls and video calls are pretty much the norm. That doesn’t mean that technology is stopping there though; given how popular video conferencing is becoming, it’s no surprise that some impressive innovations are already in the pipeline.

What’s so good about video conferencing?

It doesn’t matter how big or small your business is; communication is often the key. There’s no practicality in having key members of a team travel to and fro from meetings to make big decisions and rack up travel costs; video conferencing is the next best thing to having them right there in the meeting.

Being able to see the remote employee on a video link adds a human element otherwise missing from telephone calls and emails. It’s things like that which really help plans and pitches get done quicker and more effectively.

There’s even the option to attend meetings remotely when on the move, too. If you’ve got an iPhone, there are apps available to bring employees together with the touch of a button. But that isn’t where video conferencing technology stops.

In the early 90s when video conferencing started to be integrated into business life, dialup videos were choppy and unable to communicate over certain distances. Nowadays, that technology has been perfected so that it can be used for a host of applications – not just businesses. Users can include politicians, customer care workers, education professionals and even the medical profession.

The third dimension

Holographic, 3D figures are sometimes used during music performances and certain artistic instalments. Quite simply, 3D footage is projected to render a 3D figure on a stage or performance area. However, the technology has not quite had business applications until now.

Being able to render 3D holographic images of a real-time person may seem like something from a sci-fi film, but there’s already video conferencing technology in the works that’s set to bring 3D into the boardroom.

Dubbed the ‘Telehuman’, the new 3D video calling technology is capable of rendering a 3D image of a person during communication.

Essentially, it’s a live 3D video feed which can project the image of a person within a life-sized acrylic cylinder, which is kitted out with a collection of Microsoft Xbox Kinect systems. As a result, a life-size image of the person in question is created ‘inside’ the pod.

Being able to see the person on the other end of a video call can really affect the course of a business meeting. Bringing a human element to proceedings and allowing body language to come into play, it’s the next best thing to having them there.

Being able to see the people you are talking with means that you are better able to read responses through body language. This makes debates easier and, coupled with the ability to share and review data together in real-time, increases productivity.

Still in early stages of development, the Telehuman isn’t mainstream yet. Still, there’s no reason to suggest it won’t be in the offices of businesses in the next few years.

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Jacqui Keep

As marketing executive at Powwownow for the last year, Jacqui Keep has been key in delivering commercially-focused and strategic social media marketing strategy. This comes after her experience working at The PR Office in the Digital Technology department. With an extensive knowledge of B2B and B2C marketing channels, Jacqui has tallied up a real wealth of digital marketing experience across seven years.

  • Sanam Singh

    Yeah, video conferencing is a great communication tool and desktop video conferencing servers from R-HUB; allows one to set up meetings with potential and existing clients and partners quickly; at any time.