War of PCs and tablets reaches fever pitch as Apple lauds iPad anniversary

On 28 May, Apple will celebrate the first anniversary of releasing the iPad in the UK.

For many the landmark underpins a working-culture shift across both the public and private sectors. Whilst three of the top five PC vendors saw sales slide in the first quarter of 2011, tablets such as the iPad continue to grab market share. In fact, it’s estimated that between 2010 and 2015, a total of 888.7 million tablets will be sold globally.

iPad adoption is not only rife across mobile workers in the private sector, public sector employees are also getting in on the act. Earlier this year, the House of Lords made the decision that even they couldn’t resist the lure of the shiny screen. It subsequently backed the use of Apple iPads and other tablet PCs in the chamber, with the reasoning that tablets didn’t have “clicky keys” that would distract speakers.

In addition, health secretary Andrew Lansley has announced that tablet technologies could have a place in the NHS, via innovative applications such as a live online health tracker, which would allow patients to track their recovery and provide up to date information to clinicians.

Software developers are also benefiting from the adoption of iPads and are in discussions with a number of health trusts about trialing applications that can make it easier to track the supply of blood to patients.

A year on, the iPad has revolutionised working practices in the UK. Its App Store enables the development of bespoke tools that can really help private and public organisations cut costs and boost productivity. With mobile working growing at an exponential rate, it’s clear that the applications available on the iPad can really help workers remain productive when on the move.

Research carried out recently looking at how many organisations are offering mobile working in 2011, revealed a massive 357 per cent increase on 2010. With statistics like that I anticipate that Apple will enjoy many more successful years to come.

Mark Heraghty was appointed as Managing Director for Virgin Media Business in June 2009. He leads the Business Division’s senior management team with direct responsibilities for the leadership of sales, marketing, product management and customer operations in the UK business market with a focus on spearheading growth. He is one of the most experienced and capable business-to-business telecoms executives in the UK and brings with him a wealth of knowledge. Mark has been involved with the telecommunications industry for the last 17 years, previously as CEO UK and Europe for Cable and Wireless and more recently with Reliance Globalcom, where he was President EMEA, with regional responsibility for the former FLAG Telecom and Vanco businesses that Reliance acquired in 2004 and 2008. Mark holds a degree in Mechanical Engineering from Trinity College Dublin (1985) and an MBA awarded by Warwick University Business School (1992).