Digital Transformation is the commutation of organisations in terms of processes, models, activities, and even competencies with the aid of digital technologies. The transformation is aimed to accelerate growth and reach the global audience faster and securely. For organisations to transform successfully, they need to find a perfect mix of digital processes combined with right business model.
For example, Amazon’s Kindle has transformed the way people read. From selling paper books online to selling a gadget that eliminates the need of paper books entirely; Amazon is a perfect example of a brand understanding the consumer behaviour, getting into their psyche and bringing out a perfectly balanced digitally transformed product that has a lasting impact.
While transforming digitally is vital for modern businesses, adapting to this change is easier said than done. Some of the major challenges that resist the change are –
Companies also face internal issues such as the supplier communication, and fulfilment of resources and more that pose a challenge for seamless transformation.
Integrating profound technology and digital solutions in daily activities leads to seamless transformation. These technologies build a network that lifts the organization to global level. Commonly used platforms such as social networks, internet, and mobile applications along with emerging futuristic domains such as IoT, big data, cloud computing are proving to be excellent facilitators boosting any organization’s digital transformation journey.
The digital transformation initiated back in the ‘90s when newly invented computers started working as an extension of human limitations. Humans realising power withheld by these devices was the herald of digital transformation. With the advent of the internet, the world became smaller and ready for a digital revolution. In the 2000s, engineers worked towards making computers more powerful than ever.
Digitisation evolved from its nascent stage and forayed into its development stage somewhere around 2008-2010 when cloud technology and big data came into existence. It paved the way for various new, creative technologies that are now integral to an organisation’s functioning. Today, technology has turned out to be an integral part of any organisation’s functioning.
With a majority of businesses shutting down every year due to lost and corrupted data, companies are highly inclined towards switching to cloud services more than ever, as a part of a digital transformation. Also, there are 2 billion active users on Facebook, 1.5 billion on YouTube, another 700 million on Instagram and more with age group ranging from 18 years to 65 years.
By intelligently using these social platforms, you can achieve immense brand exposure to a vast number of audiences. Whether it is to protect your data and information or to give your brand a global presence; you can’t shy away from digital transformation. The level of a competitive edge this transformation offers is unparalleled.
While you are aware that digitisation in any organisational area, completely transforms the process, results, and interpretation; you need to ensure that you remain technologically advance. To know where you stand, ask yourself the following questions.
1. Is your human resource department equipped with technology to track the performance and appraisals of employees?
2. Is your customer relationship management department have the right solutions to enhance your understanding of the end consumer and tap the market?
3. Are you utilising the power of social and digital media to create your brand presence and diversify your reach?
If any of the answers is a No, it is high time you develop a Digital transformation strategy for your business. Customer expectations too have increased manifolds. They are now more informed and demanding than ever. If you are constantly looking for expanding your business and effectively sustaining growth, then digital transformation should definitely be your next step. Digitisation has the power to create a far greater impact than the traditional way of working.
From an organisational point of view, YouTube has the power to bring any brand to the forefront, thanks to its gigantic customer base. After all, the world watches more than 5 billion videos on YouTube daily. Such is the reach of YouTube in our lives that more than half of the YouTube revenue comes from mobile devices.
Digital transformation has redefined the business landscape. What could not be even dreamt a few years back is now a reality we can’t live without. Businesses are constantly thriving by integrating with technology that gives them the much-desired edge and engagement with their customers. In this cut-throat competitive industry, where does your organisation stand? Think for yourselves.