What Can Video Communication Do For Your Business?


Video communication equipment is much more refined than it once was, and doesn’t cause quite so many problems. Equipment such as video conferencing was once shunned in the past due to poor connectivity and low quality video and audio systems. This simply isn’t the case anymore. An increased preference for the adoption of video communication in the workplace is now taking place; in 2013, Polycom predicted that video conferencing would be the preferred communication tool.

A shift in the workforce globally over the last few years has meant that employees spend more time out of the office than in it. Utilising video communication gives them a way to interact with clients or colleagues from anywhere, using the mobile devices they already own. Video conferencing is now so much more than just a large screen in a dusty, old boardroom. But can it actually improve your business, or is it just another costly investment?

Driving Productivity

By implementing video communication tools, you are able to reduce the need for travel and the costs that come with that. With the ability to be in different places without leaving the office, using video can be an attractive alternative without having to give up face to face meetings. Video can create a much more engaged and focused approach to work; in today’s world it is not uncommon for a company to have offices all over the country or even further afield. Using video can sometimes prove to be more productive than a phone call, as people tend to be more focused on what is being discussed if you are face to face.

Improving Communication

Video conferencing equipment can hugely improve your level of communication and may even reinforce relationships; seeing each other face to face may automatically mean you are putting more effort into your meeting. It can enhance your business, either through the level of customer service you can give and even give you a competitive advantage.

Video can ensure your processes are faster and more efficient, while also optimising participation in important discussions. Likewise, using video communication in your business can open up a number of opportunities, such as bringing in outside parties for training purposes or even consultancies with people from all over the world. You can also view data or information in real time, even if you aren’t in the office, and any problems can be resolved quicker.

While investing in video communication equipment may seem costly and a useless gadget at first, you may be surprised at just how much it could help your business be the best it can be.

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Thomas McKenna

Thomas McKenna is Marketing Manager of Viju, a global visual communications specialist whose aim is to transform the workplace with visual communications and collaboration.