What Do Small Businesses Really Think About The Olympics?

With the London Olympics taking place amidst a challenging economic backdrop everyone is keen to predict the impact of the 2012 Games on London’s business community. Will the biggest event in our nation’s sporting history have a positive or negative effect on small businesses in the capital?

The Executive Offices Group completed a study of its London virtual office customers which reveals much about the attitudes of London’s small business community in the run up to the Games. As 80 per cent of its virtual office customers are businesses with between two and ten employees the results are largely indicative of small business sentiment.

Only 11 per cent of small business owners anticipate financial benefits arising from the Olympics in the short term, and interestingly small business entrepreneurs are more optimistic about the long term financial rewards with over 15 per cent believing that their business will benefit in the future. The Executive Offices Group used this data to create an infographic:

Christian Harris is editor and publisher of BCW. Christian has over 20 years' publishing experience and in that time has contributed to most major IT magazines and Web sites in the UK. He launched BCW in 2009 as he felt there was a need for honest and personal commentary on a wide range of business computing issues. Christian has a BA (Hons) in Publishing from the London College of Communication. In his spare time Christian can be found in a gym, supporting his 8-year-old son from a football pitch sideline, or more likely obsessing over the latest tower defence game.

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