Where is the QR barcode craze going?

I was finally able to find a purpose for the QR (or quick read) code scanner on my Blackberry. Only two months after I downloaded it for a reason I can’t recall.

I immediately start to think about how we’ll use it? Is it a way to look up product info at Best Buy? Is the way to pass information at a conference? A safety procedure in a plant? Visual XML of sorts? It can get very creative, as you can see in the Wikipedia entry.

I’m not sure what this will mean for business process or what will be the best practical applications. For now it has grown rapidly in marketing and tourism where there is a high desire to measure the effectiveness of information’s spread.

Business process management also has the need to convey information rapidly and to gauge the effectiveness of our information architecture and information deployment. Maybe this is the fit? Think about being able to ‘label’ key things with QR codes and then being able to update the information behind it at as needed.

  • PULL: Use a camera-enabled tablet to quickly pull the data necessary to perform a task on the factory floor
  • PUSH: You complete your big presentation at the conference. You finish on the the QR code slide and the smartphones all come out at once. You feel like a celebrity.
  • PULL: A QR code pulls the consumer (of information, products, services) to a place where they can leave feedback on the spot

Maybe I’m starting to see it. I’d love to hear your ideas.

SHARETweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+Pin on PinterestDigg thisShare on RedditShare on TumblrShare on StumbleUponEmail this to someone

Chris Taylor joined Nimbus in 2009 as VP Consulting Americas, and leads a team of business process improvement consultants who serve major corporations across the world. Chris’s clients include Nestlé, Cisco, Northrop Grumman, ThyssenKrupp and many others, who use Business Process Management (BPM) tools and techniques to drive process standardisation, improvement, quality and compliance initiatives. His insight to what makes BPM a sustainable success for so many client organisations makes him a valuable industry commentator. Before joining Nimbus, Chris held senior consulting and leadership roles focused on business transformation with ILOG (now IBM), Perot Systems and Accenture. In his early career, Chris managed aircrew and flight operations while flying for the US Navy. He is an avid skier, hiker and sailor and spends most of his off time exploring the mountains and coasts near his home in Southern California and the rest of the world.

  • M Jones

    QR codes are going to become even more popular, as the QR industry changes, adding services like Daqri and QRlicious are going to be game changers in the QR industry.  Now anyone can install augmented reality with Daqri and make there custom artistic QR codes with QRlicious. http://qrlicious.com