Facebook By The Numbers 2015


Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyse AdRoll Retargeting campaign data across our global customer base. The findings in this report summarise our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.

Report Highlights:

  • How much has the average advertiser spend increased for AdRoll Retargeting on Facebook?
  • What significant performance improvements did AdRoll advertisers see after adding Facebook to an existing display retargeting campaign?
  • What made B2B marketers change their minds about Facebook?
  • How much better does dynamic personalised creative perform, compared with static ad creative?
  • What increased—and decreased—after adding mobile retargeting to an existing Facebook campaign?
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AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specialises in performance marketing for several verticals including e-commerce, B2B, finance, travel, education, and media, and analyses data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its proprietary technology. Partnering with top media and tech companies including Google, Facebook, Twitter, Instagram, and Apple, along with millions of websites and mobile apps, the company is home to the world’s largest opt-in advertiser data co-op. AdRoll’s goal is to map the world’s intent data and put it to work for every advertiser on the planet. AdRoll is headquartered in San Francisco, with offices in New York, Tokyo, London, Dublin, and Sydney.