CMO, or chief marketing officer, is a role that is seen as increasingly important in the flourishing tech sector. But how do you reach this prized position in a huge business such as Apple or Samsung? Marketing is of course absolutely vital to leading tech companies, and those that want to be recognised as leaders in their field, so a CMO has a lot of responsibility.
The path to CMO is no easy thing either, and the people occupying these roles for HP, IBM et al have worked their way up the corporate ladder over many years, and in numerous different companies and positions. This professional journey can be seen in full here, showing exactly what is required to reach the heights of the tech industry.