Why Apple’s iPhone 4S has left me feeling blue

Yesterday was the ultimate come down. If yesterday I was a kid at Christmas, today I have sugar withdrawals. Why so low, you may ask, well its simple.

Earlier in the week I eagerly awaited the announcement of the iPhone 5. Now I know now we will only see the iPhone4S. For me this has been a letdown I really wanted a new look and feel phone and have been given instead a revamp. We must, however, work with what we have been given though so as I promised lets run through what the 4S will bring.

So you may remember I wished for heavier processing power, a change in screen size, signal and battery life improvements. Well it would seem that almost all of my wishes came true the iPhone 4S features the following changes;

  • a new dual core A5 chip promising 2 times faster processing power
  • a new camera with 8 megapixels and new optics
  • iOS5 which boasts 200 new features
  • Siri which allows you to interact with your phone using just your voice
  • Two antennas which logically switches between both for receiving and making calls

Why then, you might ask do I feel so blue. Well, what I have discovered is that more than anything else I wanted a new iPhone, a totally new generation that would revolutionise the market and set Apple’s competitors a real challenge. Instead I feel we have gotten a project which was half finished a revolutionised inside but within a traditional shell.

I wish Apple could have managed a completely new device but fear now we will have to wait for this until next June, when Apple traditionally launch new products . Am I just being greedy? Do I expect too much? Well maybe.

Does this mean I won’t buy the 4S? Probably not but I can say for sure I won’t be one of those cold bodies outside the Apple Store on the launch date, it take more than a revolutionised inside to get me to sleep outside!

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David Akka is Managing Director at Magic Software Enterprises UK. David is a successful executive manager with a proven track record as a general manager with a strong background in sales, marketing, business development and operations. Past experience in technology and service delivery include both UK and European responsibilities.