Why Does Your Business Need A Disaster Recovery System?

Disaster Recovery Plan

If your business experiences a disruption which affects its ability to provide a stable service, then this can ultimately cost you time, money and resources. Potential risks and threats, such as natural disasters, are always present, but it’s how you deal with these issues when they arise that will determine the success of any business. This is where a recovery system will ensure that operations can run as smoothly as possible (without your customers even knowing) during any situation.

Plan & Prepare

Ask yourself if your business could function properly if the communications systems failed in your workspace. Would your customers and clients still be able to make contact with you? Would you still be able to deliver an efficient service without any delays or disruptions? If the answer is no, then a disaster recovery system is a must for your company. Businesses that plan and prepare for potential threats won’t have to deal with the panic, stress and pressure of running around trying to get operations back to normal if disaster strikes. Remember – if you fail to prepare then you prepare to fail.

The Importance Of A Disaster Recovery System

Before you make the decision to set up a comprehensive disaster recovery system, there are a number of areas to consider first. Take a moment to think about:

  • Which data is vital to your business?
  • How long could you function without this data?
  • What will the financial implications be from losing connection with your clients?
  • What will the overall damages be for your company?

An efficient disaster recovery system is designed to protect and significantly reduce the risk factor of these elements and keep your business moving forwards in the right direction.

Implications: Lost Custom & Revenue

Clients and customers are the heartbeat of any successful business and as a result you’ll want to do all you can to keep them satisfied. If these people are happy with your services, then they will be more inclined to return again in the future. This ultimately means that you will generate more revenue and gain the recognition your business deserves. In contrast, if your data and communications systems fail, then your customers will become frustrated. The knock-on effect of this could cause them to head straight to your competitors to look for a more efficient and reliable service.

Implications: Communication Breakdown

A natural disaster, such as a fire or flood, also has the potential to completely wipe out your communications systems. Landlines for example could be cut off, leaving your customers and clients to hear an engaged or dead line tone when they try and make contact with you. With disaster recovery, steps are put in place to minimise the risk of damage, such as hosted telecoms services, call recording and inbound numbers, which re-route to alternative locations and devices. The main benefit of this means that you’ll stay connected with your customers at all times without any downtime.

Potential Threats

Risks to your business are always present – in fact the threat of a “disaster” never goes away. Each threat poses a different level of impact to your organisation, which in turn can create additional emergency situations that you’ll need to overcome. Some of the dominant threats in the UK include:

  • Flooding
  • Storms
  • Fire
  • Subsidence and landslides
  • Theft
  • Arson
  • Power failure
  • Equipment failure
  • Cyber crime

With so many issues present, your business simply can’t afford to take the risk of not protecting your assets and keeping your internal network stable. The time and costs invested initially will pay dividends if you do ever have to experience a disaster in the future.

Bullet-Proof Your Business

Take the time to analyse your existing communications setup and establish if you really would be in trouble if disaster strikes. As the old saying goes, prevention is better than cure, so why not be prepared to make small changes now to protect your company later on? Ultimately, your business reputation is at stake. If you fail to maintain external and internal communications, even for minimal periods, it will be much harder to retain custom. With an efficient disaster recovery system in place however you can bullet proof your business against all of these threats.

Dirmuid Jennings

Dirmuid Jennings is a Commercial Director at Reality Telecom. He has vast experience at senior level in fixed and mobile telecoms companies across Europe, including T-Mobile and MediaOne.