Having an online presence is now crucial to the running of any business. A company’s website is often the lifeblood of its operations as well as its shop window so, among the many considerations that start-ups and small business owners need to make with regard to their initial IT set up, a reliable hosting solution is certainly a necessity.
To begin with, a business may need little more than a solution that meets its basic hosting needs, requiring little maintenance while other essential elements of the business are being put in place. Any problems that arise will need immediate attention from a qualified technical professional so it’s important that, as well as being easy to set up and requiring the minimum amount of ongoing attention, the chosen hosting solution will offer local, round-the-clock support.
However, given that new businesses will probably have a long list of equally pressing concerns to attend to, it’s likely that they won’t necessarily have the time to explore the various options available to them in any detail. So it’s worth being aware that some hosting solution providers only offer robotic, inflexible packages which include automated calls and tight service level agreements (SLAs) that all too often can mean that their customers’ needs are not fulfilled.
After all, when a customer calls with a problem, they reasonably expect to be able to speak to someone knowledgeable and sympathetic who can address it, rather than an anonymous call-centre worker who may not understand the problem or be able to fix it on the spot. It’s not unreasonable to suggest, therefore, that highly inflexible packages such as these are unlikely to serve as a platform for growth for a small business as it evolves.
Beyond the reliability of the hosting solution itself, owners of start-ups and small businesses need a provider that recognises the importance of good quality customer service, and the role that this can play in helping to build their business. Rather than entirely on new business, hosting solution providers may want to consider committing resources towards their client service operation. This way, they can ensure that there is always a qualified technician available for their customers to speak to directly in the event of a problem.
While a company’s website may be crucial to its success, the people that work with and for that company are just as important in making sure that it keeps moving forward. When sourcing providers of hosting solutions and other essential services, new and small businesses are also looking for partners who can work with them as they grow and become more successful. Those service providers that leave their customers with an inflexible package, without the necessary support or consultancy, are never going to be these partners, and should no longer be considered a viable option by growing businesses.