Why the Google Phone will have enterprise appeal

Despite wide spread speculation around why Google has chosen to buy Motorola Mobility, from patent acquisition to simply wanting to shake up the industry, very few articles have mentioned the desire to strengthen their proposition and route into the enterprise market.

Motorola Mobility was seen by many as Android’s champion in the enterprise. For over a year, they have aggressively targeted CIOs and enterprise-grade developers with “business ready” devices that showcase business necessities such as Exchange-based integration, VPNs and strong security features (which were boosted by Motorola’s acquisition of 3LM in February).

Add to this Motorola Mobility’s sibling Motorola Solutions, which is exclusively focused on the enterprise market, and a compelling story begins to take shape.

But as we have to come to realize, IT department appeal is only one part of the strategy needed to succeed in enterprise mobility today – the end-users are increasingly becoming an intrinsic part of the decision making process.

The consumerization of IT has meant that workers are now bringing their own devices to work at a faster pace than ever before, and have increasing amounts of influence. Android is a hugely popular operating system, approaching almost 50% market share, and a Google phone with a Google operating system could be very appealing to consumers.

Furthermore, the pure play versions of its tablets and the ability to limit fragmentation across its device portfolio, a current challenge cited by Android developers, provides additional appeal.

However, with Google’s purchase of Motorola, Microsoft is also likely to begin recruiting handset manufacturers that feel alienated by the deal to its Windows Phone OS, and in turn bolster the BYOD appeal of its portfolio which is essential to enterprise adoption.

With the market undergoing dramatic changes in both the consumer and enterprise smartphone marketplace, the mobile industry couldn’t be much more exciting!

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Recognising a need in the fast growing mobile industry to provide the first truly affordable handset testing service, Faraz founded DeviceAnywhere in April 2003. Prior to launching DeviceAnywhere, Faraz was the Director of Solutions at Brience, a mobile WAP applications company, and a Technical Architect at KPMG Consulting. While employed with Brience, he experienced the difficulty and expense required to develop new mobile applications when teams often had to travel abroad to set up testing labs and independently purchase new handsets. The challenge facing the industry presented Faraz with the vision for founding DeviceAnywhere. Faraz has also held technical positions at Oracle, KLA Tencor and AMD. He holds a MS in Electrical Engineering from Stanford University and a BS in Electrical Engineering from the University of Texas at Austin. He is also the lead singer for a local rock band, Kaif.