HTML5 is here, well nearly. Certainly more and more people seem to be aware of it and therefore more and more headlines and projects are being written with it in mind.
This month one of the world’s most respected news outlets also gave it a big thumbs up. The Financial Times has reported mobile as being responsible for 12 per cent of subscriptions and 19 per cent of all traffic to FT.com with web usage via smartphone up a massive 52 per cent for them in the last six months alone.
The company has put much of that growth down to its HTML5 web app. Within the first three months of the HTML5 app launch the user numbers overtook that of its iOS app and 10 months later boasted over 2 million users.
With that sort of return the FT no longer see the need to keep the iOS app running. It had already removed the app from the iTunes store last year, but left exisiting subscribers with the app already installed still able to use the iOS version, however they will be removing the news app from iOS in the next month completely.
The company says the functionality of the app just pulling a news feed doesn’t require the functionality of the average smartphone and for this purpose HTML5 fulfils all the requirements. Certainly, the potential costs savings to already squeezed news providers could be massive if they no longer have to develop separate apps for Android, iOS, BlackBerry and Windows Phone but the question is, does the lack of presence in the established ‘app’ stores risk missing out on new users?
Do you think HTML5 will show Apps up to be just a fad?