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Latest Developments In Chatbot Technology Herald An Exciting Future

Spring brings a range of major vendor technology and developer events, showing off new products or features. Chatbot innovations are high on the list for the likes of Facebook, Google and others, and indicate exciting changes in how we interact with our robot friends. The chatbot market is an interesting one. With specialist and niche vendors competing on an open field, where the major tech brands are scrambling to make an impact. Questions like, what should bots do? How should they react and where should the technology go all have different answers, depending on who’s talking. But, the major players make the most noise and their recent events have created plenty of chatter about how chatbot technology will evolve to boost ecommerce and business. Big Boy Bot Talk Microsoft’s Build Event us......

A Guide To Selling On Amazon FBA

Amazon is a great marketplace for sellers, but it can be difficult knowing where and how to start selling there, especially in a competitive online world where you’re competing with giants. Fulfilment by Amazon (FBA) is a group of fulfilment solutions which empowers fast trade across Europe. By opting into FBA as a seller, Amazon will store, pick, pack, and deliver your products directly to buyers, eliminating significant hassle associated with selling. This creates a fantastic opportunity for you to sell products, and considering most consumers shop online in today’s technological age, by utilising FBA you’ll be perfectly positioned for success. FBA allows you to generate more sales without investing in logistics, and can positively impact sellers of any scale. To help you start selling o......

Brand Marketers Feel The Power Of The Chatbot

Brands and marketers are in the best possible position to take advantage of chatbots. They have accessible stories to tell, and a license to have fun with a powerful communication tool. According to chatbot platform SnatchBot, brands and marketers represent the sixth most common business use case. Certainly, they are the most exciting, with plenty of buzz around chatbot launches and most likely to generate any press or positive vibe. What most brands aren’t saying is how well their bots perform, either in terms of meeting general expectations or hitting a set business goal. This lack of knowledge may hold back many brands from going beyond experiments, but it should not be too long before breakout cases highlight distinct value and benefits that others will wish to replicate. Where The Bra......

How To Make Your Business’s Website Stand Out From The Competition

When you are looking to improve your website and you want to make sure that it stands out, you might want to consider more than just design or how it looks. There is a lot that goes into making sure that you have a quality website and that you are attracting the right customers to your content. If you’ve been thinking about how you can take your site to the next level, you might want to dig deeper and see where your weak points are. Here are several ways you can reach new clients and encourage them to use your business over the competitors with your website. Look At The Bones Of Your Site While most sites can look beautiful with the help of a good designer, they don’t always have all the infrastructure available in order to attract the right clients. You will want to take a look at the lay......

Will The BRIC Nations Eventually Supersede The Traditional Powerhouses?

Whisper it quietly, but there is a significant shift taking place in the global economic landscape. More specifically, a number of the world’s emerging economies are continuing to grow at an exponential rate, while outperforming traditional powerhouses including the U.S. the UK and Japan. At the head of this list is Brazil, Russia, India and China, who are often referred to as the BRIC block of nations and remain on course to become the dominant economic force by 2050. In this post, we’ll appraise the likely growth of these nations, while asking why they’re becoming increasingly influential in lucrative markets such as e-commerce. The Growth Of The BRIC Bloc In Numbers There’s no doubt that China is established as the dominant BRIC nation, with Goldman Sachs suggest......

7 Steps For Maximising Hosting Performance

Ever wondered how you can maximise your website’s hosting performance? The first thing to do, of course, is to choose a reputable hosting provider. But then what? To help you on your way to an improved website – and therefore an improved experience for your customers – we’ve put together seven top tips. Read on… 1. Don’t Settle For The Cheapest Hosting Provider So, we’ve already mentioned that choosing a hosting company is just half of the battle when it comes to ensuring your site’s performing at its best – but it’s for good reason. After all, a poor first impression of your website may do more harm than good in terms of your customers’ experience, than a company which simply doesn’t have a website at all. It’s important, then, that you don’t settle for the cheapest hosting provider......

7 Ways To Boost Your Online Sales Today

The volume of sales you generate from an online storefront depends on a lot of factors. The effectiveness of the site, the overall customer experience you offer, and even the design and colour scheme of the site are among the factors that can make or break your ecommerce site. Other things like the promotions and digital marketing campaigns you run are important too. To fully optimize your site and take sales to the next level, you need to attend to every detail of the customer journey from start to finish. Naturally, this approach takes a lot of time and money, which is why in this article, we are going to take a look at seven tips that can help you boost online sales immediately. Let’s get started, shall we? 1. Use Thematic Promotions Running special promotions on special days is a great......

Ecommerce Thrives On Chatbots, With Lessons For All Verticals

Ecommerce has proven to be a rapid adopter when it comes to chatbots. The segment is tied for second with IT (both on 13% and just behind education at 16%) when it comes to categories of bots built using cloud chatbot provider SnatchBot. The experience of the ecommerce market can provide some good pointers for any business looking to adopt chatbots, as well as for those within the sales industry. With general interest rising fast since 2015’s discussions on conversational commerce, businesses from the largest, like eBay’s AI-powered ShopBot to the smallest are making use of bots. SnatchBot’s chatbot integrates with eBay, Skype, Messenger and many other platforms. They talk to customers, help find out what the need and point them in the right direction. Just a gentle nudge from a bot can he......

Retailers Need To Bridge The Gap Between Online And Offline

2017 was tough for retailers who faced the constant challenge of reducing costs and increasing efficiency whilst trying to stabilise in-store transactions and improve their online sales.  And with recent high profile store closures, retailers are now re-evaluating where their brick-and-mortar shops fits in a market where online continues to outperform.   That said, pundits are predicting that 2018 could be a better year for UK consumers as inflation is set to reduce and wages may start to rise. Less of a squeeze on consumers should be good news for retailers, but rising costs will continue to exert pressure on margins and force retailers to focus on cost reduction and operational efficiency even as demand starts to pick up. So why is there so much pressure on retailers?  Today we live in a......

5 Must-Haves For A Successful Website In 2018

Website design never sits still. Any business looking after its own site needs to be on top of the latest trends to ensure it is visible to the mighty Google, as well as appealing to users and able to attract new business. These five features are what every 2018 site needs. 1. A Mobile Approach Now that Google has officially launched its mobile-first approach to site indexing, any website focused on the desktop user won’t appear near the top of anyone’s mobile search. Given that around 60% of all searches are mobile, almost 90% among younger demographics, that could be a lot of business you are losing out on. Site built around responsive design look as good on a mobile as the desktop, and feature in Google’s mobile searches. Progressive web apps mix features from mobile apps and websites a......

4 Ways To Leverage The Power Of Deals For Small Business Growth

Customers may or may not remember the products bought from your company, but they will surely remember your brand. In fact, they will remember the experience they had while buying the product and the way you reacted to it. Your users should know what they could buy from you and why. For an example, ‘Pearls Only’, a site where you find top quality pearls, quotes that they have become a market leader in the internet’s pearl industry by blending the beauty of pearls with the power of the internet, advanced technology and direct marketing. Now, this would attract any pearl lover or a female customer quite smoothly. Your existing customers are the ones, who forward your details to others. For this, you have to keep your existing customers satisfied. This can be done by giving off small discount......

Automated Parcel Delivery: The Future Of Last Mile

I read a particularly interesting article this week. It focussed on technology and the changing face of delivery. Paragraph after paragraph it waxed lyrical about how consumers were finally starting to embrace new forms of delivery, such as drones and autonomous vehicles, and argued that with robotic drivers no longer limited to our TV screens, soon enough our science-fiction dreams would become a reality. Before you all breathe a collective sigh, and click to read a seemingly more realistic article, let’s look at this in a little more detail. The world of logistics and parcel delivery in particular is an area where technological advancements are key. Even the best parcel delivery services, already established in their techniques, are striving for more technological improvements. So, with ......

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