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Indian Chatbots Pick Up Steam To Address The Massive Local Market

From rail to utility and delivery services, the rapid adoption of chatbots in India are helping the nation move toward a tech-centric future. While this piece may have an Indian flavour, any local or regional business, should be looking to maximise the use of technology to make efficiency gains and improve customer service. Much of the focus on AI customer service, chatbots and digital-first business revolves around China, thanks to the nation’s relentless drive to modernity and the huge population to deal with. Just as populous is India, and while its political landscape might be more confusing, the country is still pushing toward that digital future. The Indian Railway Catering and Tourism Corporation (IRCTC) is the latest giant to adopt a chatbot to help out with customer service and su...

Chatbots Making Big Changes To Business

Most businesses look at a chatbot as a small, point solution to help improve one area, such as customer support, bookings or sales. However, big businesses, or small ones that think big, are looking at bots to change much more of the organisational culture and drive efficiency. Unilever Goes Massive With A HR Bot Consumer goods giant Unilever is one of the latest big companies to make a major change within their business using a chatbot. The brand is deploying Una, an AI-powered chatbot to help with human resources tasks across the giant’s 106 country presence, speaking 32 languages. Una will help with HR queries, requests and provide information through the company’s Skype tool, making her a seamless part of the business process. Una will save the company’s HR professionals from dealing w...

7 Website Design Tips For Building A Conversion-Driven Website

Because of the growth of e-commerce, having a website is already considered a necessity for every business. A website can be used as a tool to promote products and services, reach out to potential customers, nurture professional relationships with existing buyers, and create a strong brand online. However, creating a website just for the sake of doing it doesn’t guarantee that your business will stay afloat and succeed in the long run; your website should be used as your business’ platform to convert online visitors to paying customers. As your conversion rates increase, your profit, brand visibility, and audience reach also increase. There are many reasons why your business should prioritize increasing its conversion rates. For one, conversion rates can cut acquisition costs by getting mo...

Businesses Take Note: Chatbots And Virtual Assistants Are Evolving Fast

Nothing stands still in technology for long, and while many users are just getting to know the traditional chatbot interface, plans are afoot to evolve to a more intuitive type of interaction. Get ready for wave two of chatbots, the future is certainly brighter for businesses and users! Chatbots started out as a very metronomic process. Some text appeared on the screen and the user responded. Whatever the technology behind the screen, it was a simple, universal way to communicate in your home language. Now many bots offer multilingual support, adding greater accessibility. To speed things up a bit sometimes the user just had to choose one of two or three bubbles, providing options to save them typing. Now we’re seeing bots that use emojis to drive the communication, bots that allow people ...

Latest AI And Chatbot News: Keeping Consumers Safe, Trendy And Travelling

Lots of news from around the world this month, as artificial intelligence use grows and chatbots continue to deploy and get smarter, while the big tech firms see greater value in AI across a wider range of use cases. Big technology firms were waving the AI and chatbot banners during their September product events. Microsoft is driving AI into more of its enterprise products, with its recent Ignite event showing off new Office AI features to help AI tools to provide improved layouts for PowerPoint presentation, or to mine useful data points in Excel and linking sheets to other sources. So many users want to do smart things in Office, but lack the understanding or can’t ask the help function the right question, so this could help improve productivity and data awareness for many businesses. F...

SEO Tips For Novices

SEO stands for Search Engine Optimization, which is a way to reverse-engineer how a Search Engine (Google) works in order to rank higher in the Search Engine Results Page (SERPs). If you are an SEO novice, read our top tips on everything you need to know before you decide to hire someone to do your SEO services London. Page speed Google stated numerous times that page speed is an important factor and yet many webmasters choose not to optimize their websites for speed. Their goal is to deliver the searcher with precise results in the fastest way imaginable. It is certain that page speed (as a ranking factor) will become a major player in terms of a websites SEO in the next couple of years. Fast websites improve the user experience and it is a factor to encourage the visitor to come again. K...

What Should You Expect From A Quality Ecommerce Provider?

E-commerce certainly appears to be one of the buzz words of 2018. As its presence continues to grow, businesses need to be able to leverage the associated benefits in order to eventually reap the rewards. This is easier said than done, as many providers are associated with less-than-stellar services. So, what are some of the hallmarks of a worthwhile platform and how can these qualities propel your online firm to the next level? Let us briefly examine some key features that should always be present.  The single-package design: All within your reach One of the issues with some providers is that they offer services that are not tailored to suit the firm in question. In other words, they have embraced an entirely generic approach. This is akin to assuming that a square peg will fit into a rou...

Top Tips To Maintain A Faithful Customer Base

People trust a business when they feel connected to it. It is vital to focus on how you can build a strong relationship with the customers when you are a business owner. By having a strong base, your business will continue to prosper. You know that even if there are other options out there, these people will remain loyal to the brand.  1. Communicate with them regularly There are different ways for you to speak to your customers. By communicating, it does not necessarily mean advertising. You can contact them to listen to what they have to say about your business. You can also contact them if you want to offer discounts and promotions. You want your loyal customers to know first about these offers so they will feel privileged. Avoid sending emails that don’t mean anything to them. Im...

8 Key Questions To Ask An SEO Agency When Setting Up A Marketing Strategy

Because more and more people are using the Internet every day, you should marketing your business on the same platform. The Internet is accessible and convenient, making it easy for businesses like you to reach out to your target audience, stretch your audience reach, and even improve your brand visibility. This is the reason why search engine optimization (SEO) should be included in every businesses’ marketing strategy. When your website is optimized for search engines, your website will likely rank high in search engine results pages, which can translate to more traffic, customers, and profit. But since SEO can be a complicated matter, hiring an SEO agency to do the job for you might be a better option compared to doing everything by yourself. Not all businesses understand the processes ...

Using Social Media Marketing To Rebuild Trust In A Stigmatised Industry

The majority of the online world will have all once received an email from an unknown sender outlining how there are ‘single people waiting to find them’ or ‘5 free spins on this special offer’! Spam emails have damaged the reputation of online industries such as dating, gambling and pharmaceuticals. These companies have had to rebuild trust in the eCommerce world, despite providing a trustworthy service. In this article, I’ll explore how certain companies in these industries, have used social media marketing to rebuild their reputation online. Overall, the impacts of spam emails from the early 2000’s to the present day, can be seen in the erosion of trust between the consumer and service. Despite operating in a fully regulated and legal industry, online dating websites are one of the most...

5 Ways To Ensure Your Chatbot Offers Better Customer Service

Chatbots are now mature enough, and there are plenty of good examples out there, to show any business how they can help improve their customer experience. Even so, the odd bad example shows up, reminding everyone that good service needs to be worked on. We’ve all experienced great and poor customer service. Yet, while most of us will make a mental note to go elsewhere next time, chatbots are the easiest form to complain about thanks to their impersonal nature. That’s why press articles about bots are so biting, since they take all the flack, and the metrics are black and white (or a scale of one to five). 1. Customer Service Is Always Personal While one checkout assistant might be excellent at your local grocery store, we don’t complain about the others who ploddingly fill our bags without...

7 Tips That Can Improve Ecommerce SEO

The vast majority of SEO companies are able to deliver well-designed strategies that can help website owners rank their websites higher in the search engine results. This is true even for websites that don’t have more than 15 pages of written content and have a short list of niche keywords that are popular. Even though a process like this looks simple, the fact is that it takes a lot of work to come up with a solid eCommerce SEO strategy that will work. Keep in mind that popular search engines like Google, Bing, and Yahoo are changing their algorithms all the time. In other words, you have to stay up-to-date with these changes in order to succeed and get more web traffic on your website. If you are interested in achieving a goal like this, we suggest checking our tips. 1. Use a significant...