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Banking And Finance Trends Driven By Digital Wallets And Chatbots

Money, banking and associated customer support are all changing fast. Any business that trades needs to monitor and adopt these trends to keep customers coming, to use them to be more efficient in their own trade, and to keep the payments flowing. Several recent grim experiences showed how flaky traditional banking services are, and how digital money, new technology and challenger banks can take advantage. The recent TSB outage, a £200 million disaster is just the latest customer relations failure by a major bank. And, the growing refrain, of “there’s no such thing as free banking” suggests costs to the customer will start to rise soon. That’s as card and payment systems struggle to keep up with the load, and handling actual cash becomes a drag on the banks. Then there’s the queue for cust......

Lessons From Key Vertical Markets For Chatbots

New chatbots appear daily across a growing range of businesses and markets, but they are currently in “rock star” mode in a few key verticals. It is here that they demonstrate and provide major benefits and impact. Use the lessons from these verticals for your own chatbot business plans. The pace of chatbot growth and the ensuing hype continues at a rapid pace, making it easy to fall for the hype or misread the market. However, chatbots are making a massive impact in some key areas, and by understanding and following their trends, you will have a better grasp of how to launch your own. business bot Hospitality Welcomes Bots Leading the bot revolution is the hospitality and travel industry with hotels a natural environment for chatbots acting as a digital concierge. Chatbots are already tak......

5 Important Considerations When Creating A Bot From Scratch

Chatbots have become very popular over the past two years. They have found their spot in businesses of all sizes, ranging from Fortune 500s to startups. Their most common use case is to help companies streamline their communications with customers and build better relationships. So, it’s no surprise that you are here trying to learn as much as you can about chatbot creation. Since creating a bot from scratch is a complex task, especially if you are not using a chatbot platform, you will need to cover some grounds before you start your journey. This is why we are here to give you 5 important things to consider when creating a bot from scratch. For your convenience, we will cover the process of building one from scratch with and without using a chatbot platform. You Will Have To Master A Few......

US Web Hosting: What It Is And 5 Reasons You Need It

A web hosting service is a platform that permits companies and individuals to make their web page accessible globally through the global web. These services are provided by companies referred to as web hosts, and these companies offer space on their server, which individuals and companies can use to advertise their site. US web hosting was initially started to offer web hosting solutions to individuals and corporate organizations in the United States. Its goal was serving all the clients based in the US and is the leading web host all over the world. US Web host does not limit small businesses and also bloggers who might be doing either personal blog or even company blogs. There are many web hosts in the US, and this may give you challenges when deciding on the company to choose if it is y......

8 Tips To Make Your Chatbot A Customer Success Story

Chatbots are here to stay, but once a business has built one, unlike a website, they shouldn’t stand still. Here are eight ways you can quickly make the chatbot better, to encourage repeated use from your customers, improve satisfaction and engagement, and make it a key part of your digital business. 1. The chatbot is just part of the customer experience Many businesses, especially startups, look to the chatbot as a way to farm off customer interaction to technology. This isn’t the right approach, the bot needs to be part of an all-around experience. At its simplest, that means if the bot can’t solve a problem it needs to bring it to a person’s attention, not bury the issue in a loop or result in an unsuccessful experience. Don’t be afraid to route chatbot issues to your team or customer s......

Benefits Of Hiring A Professional SEO Company For Your Online Business

Online business has taken over the Internet in the past decade. If you are in any kind of business then you will already know the importance of having an online presence. The vast reaching power of the Web has changed the way that business is done. It allows you to draw in a huge audience to your products or services like never before. If you are not taking full advantage of the sales tools and tricks of the trade then you could be missing out. There is a ton of competition to deal with online, and making sure that you are getting seen is a big part of the battle. There are ways to take control of the system and optimize your site to appear higher in the search rankings. Using keywords, images and proper titling and linking on your site are just some of the basics of using SEO to improve y......

How Website Publicising Really Works

The use of the Internet has become increasingly important for more citizens and professionals, especially when it comes to locating new products and services. Most of these users, potential customers of companies with an Internet presence, use the search engines as part of their product selection and decision-making process. However, only 7% of those who search the Internet go from the first page of search results they have made. Therefore, the best option for those who need to publicise their products through the Internet is to maximise their positioning in the search results pages. For this, we need some new approaches like getting a keyword price calculator, buying backlinks, using link management services and so on. In this sense, the techniques of search engine positioning are not lim......

Click And Collect: The Continual Evolution

I read a fascinating article last year which proclaimed that click and collect had fully evolved. It referenced that 76% of online shoppers would be using the facility in 2017 and ‘whilst commercial space travel might still be a pipedream, consumers were most definitely racing to pick up their online orders in person’. One could have been forgiven for thinking it was safe to ‘pack up and go home’ as it was clearly mission accomplished as far as click and collect was concerned, however, the initiated amongst us will be all too aware that this is most definitely not the case. The truth of the matter is, click and collect is constantly changing and evolving as retailers continue to innovate and re-examine what retail shopping of the future is going to look like. In the past, click and collect......

The Main Stages Of Marketing Your Restaurant

You want to make your restaurant popular with people — that’s all you desire. From a marketing perspective, there are a lot of factors that you must consider to ensure a successful campaign and this can be achieved through utilising a range of different platforms. In this article, we give you key ingredients for marketing your business. Unless you’re that community restaurant that can rely solely on word of mouth, it’s certain that you’ll need marketing to maintain and increase your customer base. Tell Your Customers Your Story The first step of marketing a business is to inform people of your story. Are you a family business that prides itself on serving the local community? Do you value farm-to-fork and promoting a sustainable business? Or do you simply serve the best burger in your regi......

SEO 101: 8 Things That You Should Remember To Attract Clients

It is famously said “no customers, no business.” This is indeed true because no matter how great your products and services are, you won’t make money unless you get customers to buy them. Customers are the lifeblood of any business and drive sales and revenue. Attracting customers is no easy job and you have to invest time and resources in it. Here are 8 things you should remember to attract clients. 1. Marketing, Marketing & More Marketing You should remember that marketing is an important element in attracting customers. A number of businesses fail not because customers did not want to purchase their goods but because customers do not know they exist. Marketing promotes goods and services and creates awareness among consumers on their existence. You can use cost friendly means such a......

A Chatbot Personality Needs To Be Compatible With Your Customer

Recently, there has been much talk about building chatbots with personality. This is a key feature of the technology, making them accessible, memorable and approachable. However, the chatbot needs to be able to get on with the user who has a personality of their own, something that many businesses forget. Many brands spend great effort defining their consumers’ personalities, so the bot needs to be able to match up. Brands love to segment and define their audience. From the broad brushstrokes of ABC1s in media demographics to defining specific traits or personas such as “outgoing, self-assured and imaginative” – all good for brands that want lots of social media sharing and content creation, there are plenty of ways to do it. Some companies know their audience at a very personal leve......

Everything You Need To Know Before Buying Cryptocurrency

If you decided to enter the cryptocurrency market, be ready to devote a good deal of your time to it. It is a rapidly expanding market which has seen an enormous increase in volume for the past couple of years. Take a look at the things you need to know before you proceed to buy Bitcoin or any other coin for the first time. Learn How Cryptocurrency Investment Works Investment in crypto is not the only thing that you can do. In fact, there are three essential actions that can be done: invest, trade, and hodl. Let’s see what each of this means. Investing In A Cryptocurrency An action of investing is rather simple – you use your fiat currency in order to buy cryptos. There are so many different types of cryptocurrencies and some of them even work the similar way as shares. This means th......