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Analysis / eCommerce

Top Web Design Trends To Look Forward To In Q4 2017

Cinemagraphs

In today’s fiercely competitive market, presenting and marketing the business idea successfully in front of customers plays an important role. One of the tools for doing this is the strategic ‘Web design’ process. Web design is a field that requires varied skills, disciplines, and essential tools for the production and maintenance of websites. Considering the ever-evolving nature of the digital world, it’s imperative to keep a pulse on the ongoing web design trends. Here are the latest web design trends that are going to define Q4 in 2017…

Excellent Layout Features

One of the important web design trends to look out for in 2017 is the layout features of the web designing process including the web graphic design, user experience design, User Interface, Website Strategy etc. Since the well-designed web design services help the business owners in establishing a strong online presence, it is essential to build a resource pool of web design tips, free graphic ideas, website templates etc that every website and web designer should follow.

Here are some of the basic principles to make good web design using the resource pool that will continue to define the web design space of 2017: 

  • Clarity in terms of Colour, Images and Grid system: To make a crisp and sharp web design, it is important to consider the web templates, alignment, relevant images, and colouring etc.
  • Safe web fonts: It is imperative to consider the fact that there are few fonts which are supported by most browsers which makes font selection a key factor while making the good web design.
  • Web graphics and usability: One of the important principles of web design is the intelligent use of web graphics and its usability. The web page should be made in a way that is easy to use without unnecessary cluttering.

Grid Layout & Card Design

This is another definite web design trends to watch out for in the last quarter of 2017. One of the golden rules in any good web design is how crisp and sharp the design is. Have you taken into consideration alignment, relevant images, and colouring, manually clean up of extra line, shape, and boxes, appropriate grids to make the content looks simpler and easy to read & understand? It is all about the experience you are giving the users and it all comes down to these basics.

Grid layouts in the web design are particularly suitable for pages with an abundance of data, as they help in making the information more accessible, and aesthetically pleasing. The card design layouts will be a big part of the web design trends this year with a focus on a lot more dynamic grid style in 201. A good web design agency will always adhere to standards, keeps basics in place and understand the business thoroughly. They work towards the purpose of building a brand and delivering information in a technically sound and visually coherent way but also make the website designing a fun process. 

Conversational Interfaces & AI Powered Bots

When it comes to of visuals, bots are unlikely to have a big impact on web design; however, they will significantly influence how designers think about creating websites. The conversational interfaces and AI powered bots are going to dominate the web design services, empowering businesses to automate communication and sales in the long run. The online businesses will be able to leverage various tools such as Letsclap, Pixlr etc to connect with their customers via messaging apps like WhatsApp, Facebook Messenger or WeChat, providing customised customer support and commerce solutions.

The Use Of Cinemagraphs

Cinemagraphs are yet another interesting trend of 2017 to watch out for. The Cinemagraphs are the high-quality videos or GIFs that run on a smooth, continuous loop to provide an all immersive web design experience. They have become a pretty popular way to add movement and visual interest to otherwise static and mundane web pages.

Illustrations

More and more brands are experimenting with the illustrations to add liveliness to their web pages. The illustrators and graphic artists have the expertise to create bespoke illustrations for the websites, which is an interesting trend of this year to look for. To break the monotony of the flat design and minimalism in the websites, adding illustrated touches is an excellent way to achieve a sophisticated web page.

Experimenting With Horizontal & Vertical Text

To achieve a great web design, the qualified web design agencies are exploring the idea of mixing horizontal and vertical text. This concept of freeing text from its usual horizontal alignment and placing it vertically on a page adds a certain uniqueness and a refreshing dimension to the web page.

Web design services involves a complex process of achieving a design that is relevant, user-friendly and pleasing. There are different areas of web design including web graphic design, user experience design, AI powered bots etc that will continue to be the top trends of 2017 in web design space. To achieve better outcomes with this entire process, it is essential to keep a tab on the market and hire a web design agency with the deep understanding of the market and creativity in the working style.

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Richard Kearsey is a digital designer at a leading web design agency in London, specialising in creative branding and digital design services. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on latest design trends and upcoming marketing ideas.